No one wants to answer the door to a half-dead, limp bouquet. Ensuring the blooms are perky, vibrant and alive when the recipient receives them is the job of the florist–even if the stems have had to sit on the front porch for a bit. At Middllemist, we know the key to bouquet freshness is hydration. Simply put, cut flowers need water.
The popular options for hydrating bouquets going out for delivery often include water-filled generic vases or moistened foam wrap, but for eco-friendly florists like Middlemist, neither of those choices is preferred. Recipients, especially those customers who are part of a flower subscription service, usually already have a favored vase for bouquets, so the one sent with the cut flowers often ends up in a box marked with “donation.” The generic vase is an unnecessary duplication. And foam, because it doesn’t fully decompose, is hard on the environment.
So, what do responsible florists use?
Eco-Wraps! These foam- and plastic-free wraps, developed by Denver-based Eco Fresh Bouquet Eco Wraps, are plant-based, sustainable, compostable, biodegradable, and reusable. Shaped like an open envelope, they are easily tucked around cut stems to keep the flowers in place. Unlike a thin, leaky paper towel, they are thick and hold a good amount of water to keep flowers quenched.
Middlemist uses them as the first step in keeping bouquets fresh. Flowers are wrapped in a moistened Eco-Wrap, placed inside a compostable bag and then bundled into Kraft paper and tied with a reusable ribbon. This system keeps bouquets nice until customers can get them into water while also supporting the floral industry’s efforts to be more sustainable.
